© Saskia Uppenkamp
Alexios Vratskides (Co-Founder, CEO)

Location: For a touch of spice head to Pondicheri. This casual all-day eatery serves up dishes from across India. If you want something different to get you going in the morning check out their breakfasts. From pancakes infused with cardamom to sautéed goats brains, it has something for everyone. //

Persado – Cognitive content generation

Cognitive Computing
Founded in 2012
210 employees
Funding $66M / 3 rounds

Persado is a cognitive content platform generating communication that inspires action in any audience. Founded on 12/12/12, Persado has developed a groundbreaking cognitive computing platform (i.e. Narrow AI) to scale, elevate and ultimately transform content creation. The platform uses advanced statistical algorithms and neural networks to analyze and understand human behavior, then predict what language and emotions compel a person to act. Fortune 500 brands use cognitive content to improve the customer experience. The likes of American Express, Citi, Staples, Microsoft, and Verizon have seen 49.5% average uplifts in conversions across marketing campaigns and more than one billion dollars in incremental revenue. Persado’s cognitive content is currently optimized for marketing, but the system has the potential to enhance any motivational communication, be it civic compliance, pharmaceutical adherence, personal fitness, or even online dating!

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.