Yannik Schreckenberger (Founder, Managing Director) and Marc Tiedemann (Founder, Head of Product and Design) Nils Lucas
What inspired you to found your startup?
Back in 2014, a doctor and customer of our previous medicine marketing agency asked us if we could build a system to track patient outcomes and digitize his workflow in general.
How are you different? What is your unique value proposition?
We are focusing on the patient, the users, and the medical staff in every aspect of our company. Being experts in the field, we consult on workflows and make sure our software fits perfectly into the clinical routine.
How do you define success for yourself and your company?
Success to us means one more excited doctor, who, thanks to our system, sees their outcomes for the first time in real-time, or another well-informed patient. It is why we founded Heartbeat, and it’s why we are in healthcare: to improve the quality of life and make a meaningful difference.
What do you want to achieve next year?
From a business perspective, the topic of patient-reported outcomes is gaining momentum, and we would like to be seen as the leading provider for PRO-Software. Additionally, we have some nice features on our product roadmap we would like to implement.
Why do people want to work at your company?
People that work at Heartbeat enjoy the combination of a positive and creative atmosphere combined with the overarching goal of improving healthcare in Germany.
What has been the most important milestone so far?
To us, every new patient that is being supported by the use of Heartbeat is an important milestone. So far, we’ve had 60,000 of those milestones.
Looking back at your whole development story — what makes you most proud?
Hospitals can be a hard and tricky place to implement new technologies and to change the status quo. We are most proud of the cases where the general wisdom was that our solution would never work, but where we made it work anyway.
Where do you see your company in 5 years?
It is our goal as the leading patient-reported outcomes platform to contribute to establishing the concept of value-based healthcare in German healthcare.
What is your impression of launching a startup from your based city?
We are a special case. Right from the beginning, we worked from two locations: Cologne and Berlin. The two places differ in terms of their ecosystems, but they provide the infrastructure to build a successful company.
What is your impression of the german startup scene? Would you change anything?
Would you change anything? Over the last 10 years the startup scene shifted from being very naive, playful and artsy to serious companies with payed employees and actual business models. It feels like the whole scene grew up over night.
Heartbeat Medical was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.