Playbuzz is a digital platform that empowers authors worldwide to create engaging content via a suite of interactive content formats. The company enables publishers, brands and agencies to elevate their storytelling capabilities, maximize user engagement and utilize cutting-edge analytics tools to uncover content preferences of their users. Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz has become one of Tel Aviv’s most well-known startups. After earning the title of being the #1 most shared site on Facebook, the company prioritized building a portfolio of the world’s most notable publishers and brands. Today, partners include Unilever, The Huffington Post, MTV, Ford, The Telegraph, American Express and more. With three rounds of funding (the latest being led by Disney), over 10 formats and seven offices across the globe, the company is now focused on expansion into APAC and its sponsored content offering which delivers custom, interactive native advertising at scale.