© Saskia Uppenkamp
Shaul Olmert (Co-Founder, CEO) and Tom Pachys (Co-Founder, CPO)

Location: East River State Park occupies seven acres on the Williamsburg waterfront. Once the site of a 19th century shipping dock, it retains historical features like cobblestones and the remains of railroad tracks. Today it offers fine views, a great play area, meadow plantings and barbecues.

Playbuzz – Reinventing digital storytelling

Media Technology
Founded in 2012
122 employees
Funding $31M / 4 rounds

Playbuzz is a digital platform that empowers authors worldwide to create engaging content via a suite of interactive content formats. The company enables publishers, brands and agencies to elevate their storytelling capabilities, maximize user engagement and utilize cutting-edge analytics tools to uncover content preferences of their users. Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz has become one of Tel Aviv’s most well-known startups. After earning the title of being the #1 most shared site on Facebook, the company prioritized building a portfolio of the world’s most notable publishers and brands. Today, partners include Unilever, The Huffington Post, MTV, Ford, The Telegraph, American Express and more. With three rounds of funding (the latest being led by Disney), over 10 formats and seven offices across the globe, the company is now focused on expansion into APAC and its sponsored content offering which delivers custom, interactive native advertising at scale.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.