Founder Team of Berlin Mobile Publisher Platform Startup

Photo-Location: 25hours Hotel Bikini

The unusual 25hours Hotel Bikini located next to the Zoo combines modern design, culture and jungle feeling. Of the 149 rooms, half of them are jungle-themed. The top floor Monkey Bar and its sundowner terrace offer a panoramic view of the Zoo and the city. 

Link to Photo-Location:


PubNative – the Mobile Publisher Platform that serves Native Advertising

PubNative is a technology platform enabling mobile publishers to easily earn revenue by implementing native advertising into their apps and mobile websites. The company was founded in July 2014 by Ionut Ciobotaru and Eddie de Guia. Strengthened by their experience in the mobile ad-tech space, the founders realized that advertising on mobile devices was often detrimental to the user experience and harmful to retention. PubNative was therefore founded with the mission to make mobile advertising blend with the mobile experience, which only native advertising can offer. PubNative has now grown to become a multinational company strong of 30 people, with additional offices in San Francisco, Seoul and Beijing. The company currently works with more than 120 publishers globally across all app verticals, helping them to make money efficiently from their products. PubNative plans to keep on working to further improve its technology and make mobile monetization even easier, more pleasant and more efficient.

Link to Startup-Website:

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About PubNative:

Berlin-based startup PubNative is a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web. Born out of mobile game-marketing startup AppLift, the new startup from the HitFox Group PubNative is the mobile publisher platform focused 100 percent on native advertising. The company’s publisher-first approach focuses on the specific needs of each publisher across all verticals to create seamless, non-intrusive and highly performing ad integrations. Through the platform’s API, publishers can request over 20 advertising assets to serve as building blocks to create any number of combinations for genuinely native and unique ad units and thereby achieve a completely seamless user experience. These building blocks include: an app name, icon, screenshots and rating, as well as custom images, image sizes and description texts available in over ten languages.

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