Michael Breitenstein (Co-Founder, CTO) and Lars Abraham (Co-Founder, CEO) © Nils Lucas
What inspired you to found your startup?
We love to create hardware and smart tangible solutions. Inspiration came after systematically checking customer needs, competing technologies and business opportunities in the dairy sector with the eyes of outsiders. One of the key moments back then was our presentation of a completely different and less radical idea to a key opinion leader and insider of the dairy industry. Today he is a member of our advisory board.
How do you define success for yourself and your company?
Meeting customer needs (sales) and moving the dairy farmers focus to lifetime performance rather than maximised annual performance of cows (animal welfare and health). Our success can be measured by looking at the farmers benefit, working with our sensor solutions.
Is there anything you’d do differently if you could do it again?
Budget more time for testing, modifying and testing.
What problem does your product solve?
Farmer’s challenges to early detect cow diseases and production relevant behavior before they become clinical and expensive to treat. Our self-controlled sensor solution can uncover small but important health and fertility issues sooner than ever before.
Where do you see your company in 1/5/10 years?
Next year we will have a successful market launch in Germany. In five years time we will be one of the fasted growing AgTech startups in Europe. 2027 we will be among the global technology leaders in the market of animal monitoring solutions.
How are you different?
Today there is no automated, long-term, real-time and multi-parameter online cow monitoring solutions providing all relevant animal data 24/7 to the dairy farmer. While drawing the farmers attention to the suspicious and most relevant cows he saves money (treatment and labor costs) and increases his milk yield. So, we help farmers to be more efficient and make better products.
How often does your product/service show up in a user’s day or week?
At least once a day.
Impact: how are you doing good and building a better future?
While increasing dairy farmers income we improve the cow welfare and longevity. With the help of an intelligent health monitoring system, all farmers can guarantee their products quality and animal welfare. They are able to see each cows satisfaction which helps them to understand their needs.
How has the startup scene in Berlin changed?
Fortunately, first very successful exits and an increasing number of promising hardware startups in all industries have created a valuable startup ecosystem.
What are the pros and cons of launching your startup from Berlin?
Pros: growing network of successful entrepreneurs and start-up ecosystem and short ways to key manufacturers.
Cons: bureaucracy in almost every field related to public administration
Bonus Question: Anything else that we need to know about you?
Our product and service is enabling more leisure time for farmers who are working 365 days a year because cows need to be feed and treated on Saturdays and Sundays as well. This customer need is often not directly articulated but has become a key need to address.
Rumicon was featured in “The Hundert Vol. 10 – Startups of Berlin“, October 2017.