© Saskia Uppenkamp
Geoff Kozma (VP Engineering), Kegan Schouwenburg (Founder, CEO) and Jeff Smith (COO)

Location: The streets of West Chelsea near the Hudson River were a center for printing, manufacturing and warehousing in the 19th and early 20th centuries. The area is still full of modernist industrial architecture of the era, much of it now repurposed for the startups and industries of today.

SOLS – The future of footwear

Mass Customization
Founded in 2013
12 employees
Funding $23.7M/ 4 rounds

Founded in July 2013, SOLS Systems is an early pioneer of mass customization in footwear. Operating at the intersection of technology and footwear, SOLS uses computer vision, digital manufacturing, and your smartphone to solve foot pain and shoe fit. To date, SOLS has brought two successful products to market: SOLS Rx, an end-to-end solution for creating doctor prescribed custom orthotics using the SOLS Rx app, and ExoSOLS, a consumer focused custom insole, made convenient and affordable. SOLS Systems is currently developing SIZERIGHT, a platform designed to help customers find the right shoe size when shopping online, preventing returns, improving conversion, and increasing satisfaction. SOLS Systems is dedicated to helping an analog, non-standard industry transform through technology. SOLS has raised more than $20mm in capital to date from investors including Lux Capital, Founders Fund, and Tenaya Capital.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.