Dominic Roth (Co-Founder, CEO) and Niels Grabbert (Co-Founder, CTO) Luke Marshall
What inspired you to found your startup?
Solving a major global issue in one of the biggest industries in the world that no one has yet been able to find a solution for is extremely challenging, but at the same time very exciting. We want to make a difference with the technology we create. This inspired us to found the company.
How are you different? What is your unique value proposition?
We aim to create a culture of transparency, honesty, and open feedback. The entire company can only improve if information learned from making mistakes is shared. That’s what we are trying to foster.
How do you define success for yourself and your company?
Success is when the work of the customers for whom our technology is developed is greatly improved, and when they can no longer imagine working without it.
What do you want to achieve next year?
Within the next 12 months, we aim to have our technology externally validated by leading research institutes, to have the first pilot clients using the final product, and to prepare the market launch.
Why do people want to work at your company?
We found great interest from current and potential employees in the challenge we are facing. Our product solves a real issue and creates global value.
What has been the most important milestone so far?
Setting up the initial team with the exact expertise needed to make the vision a reality.
Looking back at your whole development story — what makes you most proud?
Having amazing people join the team who have left more secure and better-paying jobs in order to solve this challenge together.
Where do you see your company in 5 years?
In 5 years, we will be present in every relevant European market, we will have positively impacted the work of many farmers, and we’ll already see the impact on pollution reduction.
What is your impression of launching a startup from your based city?
We moved the company from Berlin to Potsdam because of the great incentives the city itself and the state of Brandenburg has for founders. In addition to very affordable rent, there are amazing grant programs in place to support young companies and help them grow.
What is your impression of the german startup scene? Would you change anything?
I got to know the startup scene and founders especially as very supportive of each other. Whether it’s introductions to investors or sharing learnings, if you participate and help others, you can be sure to find support yourself.
stenon was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.