Stina Ehrensvard
Founder and CEO of Yubico

© Johanna Ehrensvard

Q: What inspires you?

A: To solve real problems, with great people.

Be bold and others will follow you

Five years ago, I moved from Stockholm to Silicon Valley to execute my business plan of working closely with internet thought leaders, scaling my company’s internet security technology and helping create a more secure internet. Some people said that our half page business plan was not serious enough – just a sketch and a dream. But it was our dream, and together with Google’s security engineers, we created a new internet security standard. It’s named U2F (Universal 2nd Factor), and is today supported by Gmail, Dropbox and the UK government. In the near future, it will enable billions of internet users to log in securely to online services, and save billions of dollars lost in online identity fraud.

My journey has taught me that if you are bold, kind and committed, it is likely that great people will come your way to help you and share in your vision. My advice to other entrepreneurs is simple: don’t listen to all advice you hear. Find a real problem that you want to help solve and keep your focus.

Stina Ehrensvard is the CEO and founder of Yubico. With an education in industrial product design, she is also the co-creator of her company’s core invention, the YubiKey – a small USB and NFC key used for easy and secure login to computers, networks and online services. Deployed by 8 of the top 10 internet companies, Yubico’s technology is loved by millions of users in more than 150 countries.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.