Tamar Yaniv
Co-Founder and CEO

Q: What is the first thing you do when you get home from work?

A: Envelope my son in hugs and kisses (when he lets me).

Be your own boss and learn something new every day

I always say to people who think about becoming a startup founder, ‘If you can do something else, then do something else!’ At some point in my life, I couldn’t think about doing anything other than founding a startup. My husband and I started talking about the idea for the company ages before actually deciding to take the plunge. We eventually realized that we were looking at a business with a huge market that made perfect use of our skill sets and experience – and best of all, it interested us. We dived in.

The reason I say do something else if you can is that founding a startup is tough – much tougher than you can imagine. It’s kind of like having a baby; you’ll never really know what it’s like until you have one. But for me there are two main benefits, above and beyond everything else: Not a day goes by that I don’t learn something new. And, I am my own boss. Of course I work around the clock, and a million things keep me up at night. But no one can tell me I can’t pick up my son from preschool. That’s a huge deal, and not just for female founders.

Tamar Yaniv is the Tel Aviv-based founder and CEO of Preen.Me, a next generation marketing platform that helps brands use customer voices to tell their stories. Preen.Me drives content and conversation on a massive scale for LVMH, Coty and Estee Lauder brands, among others. Tamar grew up in NY and Israel, lived in London and was previously a senior executive at companies like PokerStars and bwin, where she led large teams and managed sizable P&Ls.


This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.