Hermann del Campo (Co-Founder, CTO), Robert Förster (Co-Founder, CEO), Steffen Wehnelt (Co-Founder, CAO) and Oliver Gratkowski (Co-Founder, CFO) Robert Rieger

Multicast Media

The Mediaprocessing Company

Artificial Intelligence
Founded in 2017
12 employees
Funding: €500K
Stage: Bootstrapping

With self-developed AI Engines, Multicast Media solves media business problems in the text-based internet by cutting media files into metadata: text, Speaker/Face-Recognition, and content analytics. They are then transformed into multimedia files with additional information, so it is possible to listen to the same actor but in multiple languages. Multicast Media is also implementing personalized media platforms with programmatic content publishing. Website
Highlight of the year: Starting a cooperation with one of the oldest producing companies worldwide, UFA.

Interview with Multicast Media

What inspired you to found your startup?

Media consumption is changing into personalized and algorithm-controlled content, but only a few companies are prepared. We want to help media companies to re-think their own products and business models for the future.

How are you different? What is your unique value proposition?

The new gold is uniquely created content! We’ve developed and trained our own intelligent machines, so we are completely independent of the big cloud services and we are GDPR-compliant.

How do you define success for yourself and your company?

More and more companies are beginning to understand the important step to transform into digital companies. We’ve reached our goal if one of our customers makes the change from linear publishing to global digital thinking.

What do you want to achieve next year?

We are working in the media business, so our next step is the industry. With our AI services, we want to help companies to simplify workflows. This facilitates more perusal at the workplace, as well as communication with the customer.

Why do people want to work at your company?

We are solving big problems with great technology – no day is like the other.
The creative atmosphere at our location is important for us.

What has been the most important milestone so far?

With artificial intelligence, one of the oldest film production companies in the world, the UFA, and a one-and-a-half-year-old start-up, Multicast Media, are turning global film marketing upside down.

Looking back at your whole development story — what makes you most proud?

The result of our transcription engine after training – up to 97%.

Where do you see your company in 5 years?

We are in cooperation with big industry companies to support their global communication, and we are building their devices.

What is your impression of launching a startup from your based city?

As a media start-up, Potsdam is the best place to launch. We have a big network concentration in one of the world’s oldest film destinations: Babelsberg. History and Technology are meeting here.

What is your impression of the german startup scene? Would you change anything?

Germany is the best location for start-ups. We have here big players, large industry and a lot of knowledge. What we need is more political support and nationwide more connected start-up-scene.

Multicast Media was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.

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