Michael Wolf (CEO) and Hanz Geeratz (CTO) Maximilian Probst


The Proximity Platform

Platform as a service
Founded in 2016
18 employees
Funding: €2M
Stage: Series A

wingu is a proximity platform to distribute location-based content on mobile devices via push, web and app. With wingu, it’s very easy to get technologies working, such as: iBeacon, Geofence, QR code, or NFC. You create content and link it to the triggers. A content time scheduler, and the integration of third-party apps are supported. No programming skills are required. With a subscription, you get access to a complete platform with a user-friendly CMS and analytics tools. Website
Highlight of the year: Winning the IT 2017 Innovation Award, German Digital Award ’17 and German Design Award ’18.

Interview with wingu

What inspired you to found your startup?

We had positioned ourselves as specialists for app development. We researched how we could integrate location-based services into an app for a customer. It turned out that the development of the surrounding software is enormously complex and complicated. That’s why we created the wingu platform.

How are you different? What is your unique value proposition?

Proximity-related technologies evolve fairly quickly, so keeping up with innovation is tough. As the technology changes, the way people use it will change as well. It takes complete focus to stay up-to-date. This is where we come in: our SDK is easy to integrate, and takes just a few minutes to get started.

How do you define success for yourself and your company?

Success for us would be that location-based information and services become a commodity through our service. We aim to deliver needed information in the current users’ contexts without interaction. wingu wants to be able to push this technology forward, and to become a driving force.

What do you want to achieve next year?

Our business, the field of technology, is changing at a very fast pace. wingu strives to be a leading part of this ever-changing landscape. We want to be a forerunner in technology. From the business perspective, we aim for growth, both national and international.

Why do people want to work at your company?

Our team is a big part of our success; developers or office angels all have their place in our international team. Besides that, we have a good working atmosphere, and we coach people to go that extra step. This can only be done in an environment of trust and transparent communication.

What has been the most important milestone so far?

Each milestone is important. If you miss one, you will miss your goal. Of course, there are personal and technical milestones. One important milestone was the moment where we finally had a clear picture of our product. That made finding the next milestones a bit easier.

Looking back at your whole development story — what makes you most proud?

As founders, we are proud of our team and our working spirit. It’s not easy to have an international team that works well across several locations. At wingu, this functions extremely well. That took a big effort, and we are proud that it is all working out.

Where do you see your company in 5 years?

It’s like everything in life: changes are needed. It’s impossible to answer that. But we do have a vision: wingu will be the worldwide leading platform for location-based content and interaction.

What is your impression of the german startup scene? Would you change anything?

Imaging a big company creating several accounts on our platform to stay in the free version, or company’s pay an invoice after 6 months, out of policy; offers that take weeks to get signed off, legal documents that are impossible to work with: That does not help innovation.

wingu was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.

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