Maximilian Lössl (Co-Founder, CEO) and Philipp Wagner (Co-Founder, MD) Louisa Summer





agrilution

The Smartest Way to Grow the Freshest and Healthiest Greens

Vertical Farming
Founded in 2013
24 employees
Funding: €4.5M
Stage: Series A


agrilution enables consumers to improve personal nutrition by providing access to highly nutritious and super-fresh produce grown in their own home: fully automated, all year round. Our solution is an ecosystem consisting of a smart kitchen appliance, proprietary seed consumables, and an app. Website
Highlight of the year: Shipping the first units to customers.


Interview with agrilution


What inspired you to found your startup?

Reading the “Vertical Farm” by Dickson Despommier in 2012 triggered Max’s fascination for Vertical Farming and blessed him with opportunities to learn, share and develop new ideas with the most progressive people in the field.


How are you different? What is your unique value proposition?

Our understanding of plant data, and our use of algorithms to optimize plant growth, enables us to control plant expressions of flavor, texture, color, and yield, as well as nutritional metrics like vitamins, minerals, and antioxidants.


How do you define success for yourself and your company?

Our vision is to enable the world to access personalized, healthy, and sustainably grown nutrition by creating consumer products. We are contributing to the solution of the global nutrition challenge
with data-generated insights.


What do you want to achieve next year?

A successful market entry in Germany, with a smooth production ramp-up and preparation for international expansion


Why do people want to work at your company?

We are a very dynamic, international, and vision-driven team that’s working on a solution to a major global challenge.


What has been the most important milestone so far?

Developing an industrialized serial production version of the entire product ecosystem.


Looking back at your whole development story — what makes you most proud?

That we built a new product ecosystem, defined a new product category, and assembled a world-class team to understand and optimize plants through environmental inputs.


Where do you see your company in 5 years?

Operating as a global, direct-to-consumer lifestyle brand, positioned at the intersection of health and tech innovation to solve the world’s nutritional challenges through data.


What is your impression of launching a startup from your based city?

Great city and ecosystem, but more visionary tech and hardware entrepreneurs and investors are needed.


What is your impression of the german startup scene? Would you change anything?

Too reserved and not daring enough to fund revolutionary projects that solve real problems



agrilution was featured in “The Hundert Vol. 10 – Startups of Germany“, November 2018.



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