Theresa Steininger
CEO and Co-Founder of Wohnwagon

© Thomas Topf

Q: What is something people don’t know about you?

A: I really used to struggle with networking and talking to strangers at the beginning, but I grew with the challenge and love to connect with others now.

Rethink living

What do you really need for a good life? This is the question that started everything for me. With climate change and all the wasted resources in the world, I was always convinced that things can’t go on like this. But I was lacking a clear alternative for what I could offer to really make things different. When Christian came up with the idea of a fully self-sustained living unit called a ‘Wohnwagon’, I was immediately fascinated by the concept. We both envisioned more than just a product, but a political and philosophical statement on how living in the future could be more climate friendly – and fun!

Building this company was not a walk in the park, but I’ve always been convinced it is the right thing to do. Together with our team and a great network, we always found ways to make things happen. We are now looking to scale our idea and have started building an online platform for sustainable and independent living, where you can buy separate parts and modules of the Wohnwagon. We want to inspire people and make possible new ways of self-sustainable, natural living.

Theresa Steininger, 26, studied communication and economic management in Vienna. She started her first company, an agency for communication and design, at the age of 21. A business partner, Christian Frantal, came up with the idea of Wohnwagon and Theresa not only became its first big fan but also the CEO and co-founder. They started Wohnwagon in March 2013. Today they work in a team of ten people and sell Wohnwagons all across Europe.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.