thinx-new-york-startup-the-hundert-com

© Saskia Uppenkamp
Miki Agrawal (Co-Founder, CEO)

Location: Home to more than 100 different social entrepreneurs and non-profit start-ups, the Centre for Social Innovation aims to be more than just a co-working space. Its quirky shared spaces are designed to help spark interaction, and inspiration amongst its users and help amplify their social impact. // nyc.socialinnovation.org

THINX – Period-proof underwear

E-commerce
Founded in 2014
30 employees
Funding undisclosed

THINX makes period-proof underwear for everyone, using innovation to change the culture, and the conversation, around menstruation. Women find it uncomfortable to talk about it; it’s a huge taboo – and THINX is committed to breaking it. They want people to come in contact with their brand and immediately know that it’s okay to be open and inquisitive, and to challenge the norms surrounding women’s periods. And they’re really doing it, too; they’ve never seen more women openly discuss their hygiene regimens than now, on their own social media accounts, articles, and advertisements. It’s really powerful, and motivating to see.
shethinx.com


This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.