Triinu Magi
Co-Founder and CTO of Neura

Q: How do you deal with stress?

A: Gardening gives me balance. It impacts body and soul like sport. It makes me feel that I have achieved something, created beauty around me.

From a rare medical diagnosis to startup innovation

In 2011, I was diagnosed with type 1 diabetes. Being data-driven and learning to cope with my disease, I decided to manually track my life – including food intake, sleeping patterns and blood sugar – to see if there were insights to be gleaned from all these channels together. This led to a revised diagnosis, a rare “type 1.5” diabetes, which allowed me to better adapt to my new condition. Neura was born out of the realization that correlating several streams of information from people’s lives can lead to better products that understand and adapt to users.

My main challenge was working together with my husband, who is one of our co-founders. It takes a lot of patience to learn how to work together, appreciate each other in complicated situations and get through disagreements – but still meet the person you love at the end of the day.

Running my own startup gives me a sense of purpose. It’s a fulfilling journey, but founders must always find ways to recharge themselves. For me, it’s sports, time with friends and gardening. I also get energy back from our team. Their motivation and dedication keeps me moving when the going gets tough!

Triinu Magi, 36, co-founded Neura in 2013 to empower people through technology that is both personalized and contextually relevant to their lives. The company is headquartered in the US, but all development happens in Israel, where Triinu lives and works. Before founding her startup, Triinu worked for the Estonian e-government initiative and RSA. She holds master’s degrees in Mathematics and Computer Science.

This article was published in ‘the Hundert Vol. 8 – Female Startup Founders Europe’, May 2016.