© Saskia Uppenkamp
Eric Berry (Co-Founder, CEO)

Location: Alleyways in Manhattan are surprisingly rare. That’s a result of the 1811 Commissioner’s Plan which set the blueprint for the city’s grid that exists to this day. The city elite who developed the plan saw alleys as dangerous for health and well-being, so almost none were built.

TripleLift – Programmatic native advertising

Ad Tech
Founded in 2012
130 employees
Funding $16.5M / 3 rounds

TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website. Accessible via the industry’s first and largest real-time, native programmatic exchange, TripleLift helps marketers reach millions of consumers across any device, at scale. Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advertising. TripleLift was named 2012 NYC and The New York Times ‘Ad Tech Startup of the Year’, joined the Forbes list of ‘Most Promising Companies in America’ in 2015 and was named one of Crain’s New York Business’s ‘Best Places to Work in NYC’.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.