ubitricity enables a 90% cost reduction for EV charging infrastructure by using mobile metering and communication technology. EV users simply bring their electricity meter integrated in the cable or the EV along to every charging spot. A low-cost power socket suffices as a local charging spot and guarantees ubiquitous yet affordable smart charging. By establishing and operating a virtual power network, ubitricity enables the future “internet of energy things“. ubitricity was founded in 2008 by Knut Hechtfischer and Frank Pawlitschek. The Berlin-based company has taken on the challenge of developing and implementing innovative charging infrastructure with experienced industry partners, and is supported by the German Ministry of Economic Affairs and Energy. The system is currently undergoing national and international field-testing to prepare for its commercial launch in 2015.