© Saskia Uppenkamp
Eli Pariser (Co-Founder, Co-CEO) and Peter Koechley (Co-Founder, Co-CEO)

Location: Ilili offers a creative and fresh take on the flavours of Lebanon. Order street food classics like falafel and shawarma, or try something a bit different: the atayef (Arabic pancakes) with veal bacon are cooked to perfection. It’s all served up in a space as buzzy as Beirut itself. // ililinyc.com

Upworthy – A mission-driven, video-first media company

Founded in 2012
100 employees
Funding undisclosed

Lots of media companies have a mission. But Upworthy is on a mission to change what the world pays attention to. They believe that stories about important issues can and should be great stories — stories for everyone, stories that connect us and sometimes even change the world. Founded in 2012 by Eli Pariser and Peter Koechley, Upworthy has since become the fastest-growing media company in the United States. This year it has pivoted toward creating purposeful video stories that create empathy, change the way people see the world, and inspire them to share meaningful content. According to NewsWhip, people share Upworthy stories more often than those from the top 25 publishers. Upworthy works with brand partners to create and distribute content, and in July 2016 these videos received more than 330 million monthly views.


This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.