© Saskia Uppenkamp
Michael Tiffany (Co-Founder, CEO), Eddie Schwartz (President, COO) and Tamer Hassan (Co-Founder, CTO)

Location: Madison Square Garden opened in 1968 in its current venue and has been hosting packed audiences ever since. As one of the busiest entertainment arenas in the world everything from basketball to ice hockey, dog shows to circuses, and ultimate fighting to Elton John can be seen here. // thegarden.com

White Ops – Valiantly combating cybercriminals in the dark corners of the online advertising ecosystem

Cyber Security
Founded in 2012
60 employees
Funding $33M / 2 rounds

An underground world of organized cybercrime drives vast robot armies that elevate advertising fraud to billions of U.S. dollars every year. These hidden robots reside secretly on ordinary people’s home and work computers. They command and control web browsers to fraudulently “view” online advertisements, unbeknownst to the computer’s owner. The masters of these evil bots use “cash out” websites to pocket the illicit revenue from these ill-gotten gains from advertisers. Launched in 2013, White Ops has built a talented team of white hat hackers to combat the cybercriminals and prevent fraud. White Ops innovative technology verifies human interaction with Internet browsers and determines whether costly digital ads are viewed by people or by remote controlled robots. Billions of dollars are at stake, and both consumers and businesses are being hurt. White Ops is working hard to make the Internet safer and better for everyone.

This article was published in “the Hundert Vol. 9 – Startups of New York“, December 2016.