Illustration by ©W_Flemming
Zalando – Bread & Butter meets Band-Aid
Zalando announced its takeover of bankrupt leisurewear trade show Bread & Butter Berlin. The online fashion portal wanted to continue as scheduled with the next show in January 2016 at the old Tempelhof airport, but was forced to cancel due to the building’s proposed use as a registration and accommodation point for refugees. Zalando supported this and postponed the show to July 2016. Instead, the company announced the organization of a charity festival for the benefit of refugees – most likely happening in the first quarter 2016.
Link to the Startup Website: www.zalando.de
About Zalando The online store of Berlin based startup Zalando offers customers in 15 European countries a wealth of products from a variety of brand partners and a convenient, secure shopping experience through their desktop, tablet or smartphone – anywhere, anytime. Zalando’s assortment comprises not just trendy brands and local designer fashion – the creative whizzes at zLabels, Zalando’s private labels arm, now also create unique fashion designs. Read more